Public relation practitioners have been accused of spinning the truth and being unethical. There are unethical professionals in every field, including public relations. However, there are also businesses and individuals that do a good job of demonstrating how to be an ethical professional.
Ethics have been stressed to me through the classes I have taken at the Manship School of Mass Communication. Part of being an ethical professional is telling the truth and making decisions that will do service to the public. The public relations profession is about maintaining mutually beneficial and respectful relationships with clients.
In my media ethics class, we learned about the Potter Box Model which assists professionals when facing an ethical dilemma. Professionals must analyze the situation and choose a principal to make an ethical decision. Being ethical is about not only knowing, but doing what is right.
Natan Dicky’s Blog
I personally think it is important to make decisions that will benefit the most people. Baton Rouge Area Chamber strives to improve the community of Baton Rouge. BRAC is a nonprofit that seeks out leadership and economic growth opportunities for Baton Rouge. BRAC reaches out to the community and informs them on the improvments and new opportunities of the city.
I am currently working on a SCVNGR trek with my group, Decouvrir, which will expose the arts and culture of the city. Our mission is “To help our clients cultivate successful, mutually beneficial relationships with their audiences through outstanding public relations guidance. SCVNGR is a geolocation-based mobile gaming application that builds challenges based on user’s location. SCVNGR players earn points and have the opportunity to unlock doscounts once they broadcast where they are and what they are doing.
This project is a part of my service-learning class for Dr. Jensen Moore’s class. In the class, I work with fellow students to gain professional experience through creating communication pieces for BRAC. This service-learning project gives students the chance to practice working as an ethical professional by strengthening awareness of local issues.
I will be posting my final blog that will evaluate the outcome of my service-learning project. I am excited for this project to wrap up and feel that my communication skills have already strengthened. We are finalizing the last few pieces of our mini-campaign project. To learn more about me, visit my Facebook page or follow my blog.
I decided to choose public relations as a profession because it sounded interesting and fun. I didn’t know anyone in the profession and television shows often depicted public relations as a shady profession that only covered up the mistakes of large companies. Through the classes I have taken at LSU and my current service learning project, I have learned that the public relations field is an ethical profession that has the potential to do a lot of good.
The service learning project I am working on with BRAC encourages me to be creative, timely, well-informed and to work well with others. It is important to be professional and ethical in the field of public relations. It is a lot of hard work and when I began the service learning project I was stressed out and overwhelmed. Through team work and experience I am becoming more confident in my work.
BRAC is a nonprofit that seeks out leadership and economic growth opportunities for Baton Rouge. I will assist BRAC by exposing the hidden gems of Baton Rouge through SCVNGR. SCVNGR is a geolocation-based mobile gaming application that builds challenges based on user’s location.
Video from Nicky Moore
Reputation is heavily involved when working in public relations. Because of this, I have learned to take positive feedback and use it to grow as a professional. This applies to my writing skills and my attitude. It has been important to me and my group members to give BRAC what they need in a respectful, helpful manner.
This project has taught me how to understand clients’ desires and how to maintain positive client relationships. My understanding for the client began with research and communication. My group communicates our ideas through informal pieces that will apply to a diverse, global audience. It has also been a learning experience to work with others on this campaign. Public relations include a lot of group work which includes constant communication and understanding of your colleagues.
My project is finishing up and I will have a few more posts that will provide updates on my mini-campaign. My group is called Decouvrir and our job is to inform locals on the arts and culture that Baton Rouge has to offer. We still have a few pieces that need work and we will be responsible for giving a presentation over our work in just a few weeks. To learn more about me, visit my Facebook page or follow my blog.
Hi, my name is Megan Senger and I am currently a junior studying public relations at Louisiana State University. I will graduate with a Concentration in Public Relations and minor in business in May, 2014 from
the Manship School of Mass Communications.
I would like to discuss a certified service-learning course I am taking, where I work with a client to gain professional experience. In the class I work with fellow students in a small group to create communication pieces that will be used by BRAC. BRAC is a non-profit that seeks out leadership and economic growth opportunities for Baton Rouge.
My group is called Decouvrir and our job is to inform locals on the arts and culture that Baton Rouge has to offer. Our mission statment is “To help our clients cultivate successful, mutuallybeneficial relationships with their audiences through outstanding public relations guidance. We strive to establish respectful and loyal partnerships by promoting positive attitudes and a clear understanding of our clients’ brands and companies.”
We will report on Baton Rouge’s business opportunities and events through SVNGR. SCVNGR is a geolocation-based mobile gaming application that builds challenges base on user’s location. SVNGR players earn points and have the opportunity to unlock discounts once they broadcast where they are and what they are doing.
Through service-learning courses, it is hoped that students perform civic responsibility duties and strengthen awareness of local issues. The work we do for BRAC will bring awareness to individuals about local Baton Rouge sights and activities. BRAC wants others to know all the great things the city has to offer so prominent business professionals will be attracted to work in Baton Rouge.
I am excited for the project because I will be able to strengthen communication and team work skills, as well as create pieces to add to my portfolio. I will be getting hands on experience and helping Baton Rouge reach it’s full economic potential.
I am one of 20 students who get this great opportunity. My teacher, Dr. Jensen Moore, recieved a SVNGR grant that allows us to work with the app. So, no other students in the country will be able to say they worked on such an exclusive, awesome project!
This course will help me learn how to understand clients’ desires and how to maintain positive client relationships. Understanding a client begins with demonstrating research and communication skills. I will be communicating my ideas to my client through informal pieces that will be written in AP style. The course is formatted to help students learn how to apply ideas and materials to a diverse, global audience.